Location: Hybrid working arrangement, home working & Tamworth (2 days per week)

Contract Type: Permanent

Closing Date: 14th April 2026

You will contribute to email marketing, social media activity, website content and digital campaigns, ensuring communications are engaging, accessible and aligned with nasen’s brand and strategic priorities. The role also involves working collaboratively with colleagues across the organisation to ensure marketing activity supports audience engagement, membership growth and the continued development of nasen’s services.

Please refer to the job description below for the full details of this role. 

Equality, Diversity and Inclusion 

We aim to be an inclusive employer – let us know if you have any access requirements for the recruitment process. We are happy to offer interviews online or in person. The interview process will include a conversation with prepared questions. 

Enquires 

If you would like a conversation about the role advertised, please contact Sam Ward on recruitment@nasen.org.uk

Application process and interview timetable 

To apply for the role, please upload your CV along with a short statement to say how you meet the requirements in the job description provided in no more than 1000 words. Please click apply to be taken to our application platform.

Applications are open until 14th April. We will be reviewing applications as they come in. We reserve the right to close recruitment earlier than this date if we receive sufficient quality applicants. 

Interviews are expected to take place the week beginning 5th May.

Please note that applicants must have the legal right to work in the UK

Employee Benefits 

• 30 days annual leave per year, pro-rata for part-time  

• Christmas Closure - additional to annual leave allowance

• Hybrid working (policy available on request) 

• 8% employer contribution pension. 

• Flexible start and finish time, Friday early closure

• Employee Assistance Scheme  

• Life Insurance Policy x3 of your salary

• Cycle to Work Scheme available  

Job Description and Person Specification

Department: Sales and Marketing Team

Reports to: Head of Sales and Marketing

Role Objectives

• Support the Head of Sales and Marketing in delivering nasen’s marketing and communications strategy to drive engagement, membership growth and awareness of nasen’s services.

• Provide digital marketing expertise across the Sales and Marketing team, with a particular focus on growing nasen membership, increasing engagement with nasen Academy and strengthening the organisation’s digital presence.

• Lead the development of meaningful digital engagement across social media, email communications, CRM activity and web platforms.

• Support the commercial growth of nasen Academy, membership and associated SEND services through targeted, data-led marketing campaigns.

• Build effective relationships internally and externally to ensure consistent, impactful communications aligned with nasen’s strategic priorities.

• Foster strong internal communications that support collaboration, visibility of activity and alignment across teams, helping colleagues understand and engage with nasen’s priorities and initiatives.

Responsibilities

Digital Marketing & Campaign Delivery

• Plan, build, deliver and evaluate email marketing campaigns (e.g. Dotdigital), including segmentation, automation journeys, A/B testing and optimisation.

• Ensure campaigns are data-led, GDPR compliant and aligned with CRM and audience engagement strategies.

• Develop and deliver a structured social media growth strategy, including content planning, analytics reporting, paid social testing and measurable audience engagement.

• Track campaign ROI, engagement metrics and conversion performance, providing actionable insight to inform future activity.

• Design and execute targeted digital campaigns promoting membership, nasen Academy and wider SEND services.

• Support the launch and ongoing promotion of new products, services and initiatives through integrated digital campaigns.

• Lead day-to-day management of nasen’s digital media channels to ensure consistent, engaging and strategic communications.

Brand, PR & Communications

• Maintain strong adherence to nasen brand guidelines across all digital and print communications.

• Produce marketing collateral and coordinate external creative and print suppliers where required.

• Support development of nasen’s external profile through PR activity, thought leadership content and sector communications.

• Promote nasen and associated brands (e.g. Whole School SEND) through effective digital communications.

• Ensure messaging across campaigns remains clear, accessible and aligned with organisational priorities.

• Support communications activity linked to partnerships, funded programmes and organisational initiatives.

Product, Membership & Commercial Marketing

• Lead digital marketing activity supporting membership recruitment, engagement and retention, including promotion of nasen Plus membership.

• Drive marketing activity for nasen Academy, supporting user engagement, course uptake and organisational subscriptions.

• Support commercial marketing initiatives aligned with organisational income generation and growth objectives.

• Develop clear value propositions and marketing messaging for membership, Academy and associated services.

• Work closely with the sales function to ensure marketing activity supports pipeline development and conversion.

Data, Reporting & Systems

• Produce regular digital marketing reports (e.g. campaign performance, audience growth, social analytics), highlighting trends and actionable insights.

• Work closely with the Website/CRM Administrators to maintain and enhance nasen’s digital platforms and systems.

• Ensure compliance with GDPR and data protection requirements across all communications and marketing activity.

• Maintain the integrity and effective use of CRM and marketing data to support engagement and growth.

Events & External Representation

• Support marketing and promotional activity for nasen events, exhibitions and partnerships, working alongside the events lead where appropriate.

• Represent nasen at events where required to support marketing, brand visibility and stakeholder engagement.

Professional Development & General Responsibilities

• Undertake relevant training and professional development to maintain up-to-date digital marketing expertise.

• Undertake additional duties appropriate to the role as agreed with the Head of Sales and Marketing.

• Prove ad hoc coverage of other team members duties as required

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https://nasen.org.uk/privacy-and-legal.html

Person Specification

Education and Qualifications

• Educated to degree level or equivalent professional experience, with GCSE passes in English Language and Mathematics (or equivalent).

• CIM qualification (highly desirable) and/or relevant digital marketing certifications (e.g. Meta, Google, HubSpot or similar).

Knowledge and Experience
Required:

• Demonstrable experience contributing to successful marketing, PR and communications campaigns that deliver measurable engagement, awareness or growth outcomes.

• Proven experience delivering marketing initiatives to deadlines within fast-paced or evolving environments.

• Experience working collaboratively with internal teams, external partners and stakeholders to deliver coordinated communications activity.

• Proven track record delivering effective email marketing campaigns with measurable engagement and conversion outcomes.

• Experience growing social media audiences through structured content planning, analytics insight and campaign optimisation.

• Experience using marketing automation, CRM and digital marketing platforms (e.g. Dotdigital, Salesforce, HubSpot or similar).

• Experience supporting the launch and promotion of products, services, membership propositions or organisational initiatives.

• Strong experience analysing campaign performance, engagement data and ROI to inform future marketing activity.

• Strong visual design awareness with the ability to produce or oversee on-brand digital and print marketing assets while maintaining brand consistency.

• High level of proficiency in Microsoft Office applications alongside relevant marketing and analytics platforms (e.g. Hootsuite, Dotdigital, Salesforce, Google Analytics and Canva or equivalent tools).

Desirable:

• Experience working in the voluntary/third sector.

• Experience working in education or SEND-related environments.

• Experience working across multiple brands, programmes or partnership environments.

• Experience using Adobe Creative Suite (e.g. InDesign, Illustrator, Photoshop) to produce or adapt branded marketing materials.

• Basic video editing or multimedia content creation experience (e.g. Adobe Premiere Pro, CapCut or similar).

• Experience managing or contributing to paid digital advertising campaigns (e.g. Meta Ads, LinkedIn Campaign Manager).

Specific skills and behaviours

• Ability to quickly establish credibility and build effective working relationships with a wide range of stakeholders.

• Strong organisational skills with the ability to manage multiple concurrent projects and prioritise effectively.

• High level of proficiency in Microsoft Office applications and marketing/CRM platforms (including Hootsuite, Dotdgital, Salesforce, Google Analytics & Canva).

• Excellent written and verbal communication skills with a positive, solutions-focused approach.

• Strong analytical mindset combined with creativity and attention to detail.

• Ability to work independently, using initiative while maintaining alignment with team priorities.

• Resilient, adaptable and comfortable working at pace in a dynamic environment.

• Strong personal organisation and time management skills with the ability to meet agreed deadlines.

• Commitment to inclusive practice, accessibility and diversity.

• Willingness to travel and occasionally work outside standard hours where required.