Job title: Communications Manager

Salary: £33,535.15 per annum (£41,918.94 FTE)

Part-time, 4 days per week (0.8 FTE)

Contract: Fixed term until 31 March 2027

Department: Whole School SEND - Project Management Team

Location: London or Tamworth - hybrid working

Reports to: Head of Programmes with a dotted line to Head of Sales and Marketing

Role Summary

This role is responsible for raising the profile of Whole School SEND (WSS) and nasen across the education sector through effective and measurable marketing communications activity.

The post-holder will develop, deliver and evaluate integrated, multichannel marketing campaigns to support delivery of the Universal SEND Services (USS) contract by contributing to key KPIs – including growth in new users, engagement with school leaders, and reach to priority audiences – ensuring work is delivered to deadline, to budget and to target.

The USS programme is funded until 2026 by the Department for Education and is an ambitious programme that provides practitioners with a range of free-to-access SEND CPD to suit every role and career stage.

Responsibilities

• To plan and deliver integrated marketing and communications strategy to maximise reach and engagement through owned, earned and paid channels.

• Develop and deliver targeted communications to support USS KPIs, including:

  • 2,000 new users completing online CPD units

  • Over 2,500 attendees combined at online and offline events Engagement with classroom teachers

  • Engagement with senior leaders

  • Promotion of events, resources and networks

• Monitor KPI-linked metrics (e.g. new users, open rates, click-throughs, event sign-ups, resource downloads) in collaboration with the Data & Insights team.

• Work closely with the WSS Project Managers to develop compelling communications and marketing materials that meet contractual delivery requirements.

• Evaluate and analyse activity to inform insight-led next steps.

• Manage WSS digital communications activity, including newsletters and membership journeys.

• Manage social media channels for WSS, creating engaging and accessible content.

• Create and maintain content for the WSS website.

• Provide communications support to the WSS Regional SEND Leadership Team

• Build excellent relations with stakeholders.

• Ensure GDPR compliance in relation to member data.

• Contribute to wider nasen activities when required.

Privacy Notice

https://nasen.org.uk/nasen-policies-and-legal

Person Specification

Education and Qualifications

Essential

• Educated to degree-level standard or equivalent experience, with GCSE passes in English Language and Mathematics or equivalent.

Desirable

• Professional qualification in Marketing – CIM / IDM or similar

Knowledge and Experience

Essential

• Proven experience of working independently to lead the development and implementation of successful integrated, multi-channel marketing communications campaigns.

• Experience of managing workflow, with the ability to delegate, brief tasks and offer support and guidance to other team members as required.

• Experience of delivering communications that drive measurable outcomes and evaluating performance against KPIs.

• Experience of working collaboratively and in partnership with internal and external stakeholders, including agencies and suppliers.
  

Desirable

• Experience of working in the voluntary sector.

• Experience of working in education.

• Experience of working within SEND.

Specific skills and behaviours

Essential

• Strong interpersonal skills, with the ability to quickly establish personal credibility and develop strong working relationships.

• Excellent verbal and written communication skills, with strong copywriting and editing ability, and keen attention to detail.

• Proven ability to manage multiple projects and work at pace to deliver to deadlines.

• Self-motivated and solutions focussed.

• Excellent IT skills, with a sound working knowledge of Microsoft packages, databases, CMSs, social media platforms, and marketing automation tools (e.g. Dotdigital & Hootsuite).

• Strong understanding of digital engagement metrics and how to use data to optimise campaigns.

• Understanding and commitment to nasen’s mission, vision and values.
  

Desirable

• Understanding of voluntary sector structures and networks.

• Knowledge of WSS and its networks or similar organisations.

Other

• To contribute to the wider activity of the charity when required, including events, team away days, and other strategic priorities.

• To undertake relevant training and development, as required.

• To undertake other duties and responsibilities as required, appropriate to the grade of the post, as agreed with the Head of Programmes.

• The post-holder will need to adopt a flexible approach to support WSS work. This role may require some working outside of office hours and occasionally at weekends. The post-holder will be based in the Central London or Tamworth office and will also be required to travel to events within in England on occasion.