Role Objectives

This role is responsible for supporting the planning, execution, and evaluation of marketing initiatives and live events. This role requires a mix of creativity, organisational skills, and attention to detail to manage campaigns, events, and other marketing efforts that enhance brand awareness and engagement.

The Marketing and Events Co-ordinator will work closely with the project management and marketing teams as well as other stakeholders to contribute to the overall success of online and offline events, enhancing the organisation's reputation and achieving its strategic goals.

Responsibilities

Core Responsibilities

• To support the Communications Manager with day-to-day admin tasks

• Responsible for supporting the planning, organising, and delivering a variety of online and offline events.

• Using Zoom and Teams to set up and deliver online CPD events for education professionals. 

• To send out communications for events such as invitations, joining instructions, and targeted follow-up surveys.

• Assist with the preparation and distribution of event materials, such as invitations, speaker agreements, agendas, and promotional items.

• Support the event planning process by coordinating logistics, including venue bookings and catering if needed.

• Assist with the setup and teardown of event spaces, ensuring all equipment and materials are in place and functioning.

• Manage event-related correspondence, including coordinating invitations, registration forms, and survey responses, collating all information and providing timely updates to management

• Collect and organise feedback from attendees, vendors, and team members.

• Preparation of post-event reports and analysis using Salesforce CRM.

• Identify areas for improvement and provide recommendations for future events.

• To support mail-outs, mass email circulations and other communications

• Update event information on the organisation’s website and other online platforms.

• Provide management and oversight during events, anticipating and planning for different scenarios, and problem-solving where necessary

• Provide customer service to event attendees, addressing inquiries and resolving issues promptly.

• Support the Whole School SEND Head of Programmes and the Head of Marketing with administrative tasks as and when required

Other

• To contribute to the wider activity of the charity when required, including events, team away days, and other strategic priorities.

• To undertake relevant training and development, as required.

• To undertake other duties and responsibilities as required, appropriate to the grade of the post, as agreed with the Communications Manager.

• The post-holder will need to adopt a flexible approach to support WSS work. This role may require some working outside of office hours and occasionally at weekends. The post-holder will be based in the Central London office or the Tamworth office and will also be required to travel to events within England when required.

Privacy Notice

www.nasen.org.uk/nasen-policies-and-legal

Person Specification

Knowledge and Experience

• Experience in marketing, event coordination, or a related role.

• Experience working with event planning and digital marketing tools.

• Proven track record of coordinating successful events or marketing campaigns.

• Knowledge of or interest in the current educational landscape.

Specific skills and behaviours

• Excellent interpersonal, online and written communication skills

• A genuine enthusiasm for all aspects of event coordination

• Strong problem-solving skills and an ability to identify potential issues before they arise, taking proactive measures to address these and finding practical solutions

• The ability to complete tasks independently and work with minimal supervision

• Highly organised and thrives on multi-tasking in a fast-paced and target-driven environment.

• Excellent IT skills, with good knowledge of Microsoft Office, including Word, Excel and PowerPoint.

• Experience working with Salesforce, DotDigtial and Zoom platforms would be preferred but not necessary

• Good organisational skills with accuracy and excellent attention to detail

• Appreciation of equality and diversity issues in the workplace

• A strong commitment to education, the non-profit sector and raising the aspirations, achievements and life chances of all children.

Other

• The post-holder will need to adopt a flexible approach to support nasen’s work.

• The role may require some working outside of office hours and occasionally at weekends.

Hybrid Working

At nasen we are committed to hybrid working. We recognise the benefits of a flexible employment model, that supports a blend of working within our offices, at home or in an agreed alternative space.

All employees will be required to have access to a non-public internet connection to be able to fulfil their role. Our Hybrid Working Policy provides details of our working arrangements and is available to view upon request